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About I Love Cross Stitch

I Love Cross Stitch is an online cross stitch and needlecraft shop, packed with over 2,000 products including skeins, kits, books, accessories and more.

Here at I Love Cross Stitch we love stitching,  and we want to pass that passion on to our customers! Our exclusive selection of cross stitch and needlecrafts products are fantastic value for money, both online and through a series of mailing catalogues. There is no commitment to buy from us, simply order what you want, when you want.

And now it's even easier to shop with us as we now accept Paypal!

So why not bookmark I Love Cross Stitch and sign-up for the newsletter so we can keep you informed about the latest products, projects and of course offers! Please help us to spread the word by telling your friends and fellow crafters about the site.

We are always interested in your feedback and if you want to get in touch then contact our customer service team

In the meantime, keep stitching! 


Visit our shop in Devon! 

We have opened up a friendly little shop in Newton Abbot, Devon, where we not only stock our lovely cross stitch range, but also a beautiful selection of designer fabrics, knitting yarns, plus lots of haberdashery, cake decorating items, papercraft, and more!

So next time you're passing, visit the RUCraft shop. We are open 8.30am - 5pm Monday to Fridays, and Saturdays 10am - 4pm. For more information feel free to give us a call 01626 323219.

Next week our shop will become a film set for an exciting new project! Unfortunately that means that the shop will not be open to the public on Tuesday 6th August and Wednesday 7th August 2013.

 We apologise for any inconvenience.

We look forward to seeing you soon!


Customer Services

We know that Customer Services are important to you, please see our customer services page for the different ways in which you can get in contact with our friendly I Love Cross Stitch team. We aim to respond as quickly as we can to your queries.

Returns policy

We pride ourselves on no-hassle refunds, so if you find that you are unhappy with your purchase for any reason, you can take advantage of our 90-day returns promise and send back your item for a full a refund.

A bit of history

I Love Cross Stitch is a website and mail order catalogue, brought to you by the team at RUCraft/Readers Union. Originally established in 1937, Readers Union has built a strong reputation providing excellent quality and choice of books and products to book club customers across a range of crafts.

I Love Cross Stitch and Readers' Union are owned by F&W Media International LTD, a subsidiary of F+W Media, Inc.